![]() ![]() POF is the recipient of the 2021 Dating Sites Reviews Editor's Top Pick Over All Award.POF is the recipient of the 2021 Dating Sites Reviews Editor's Top Pick Free Award.Plenty of Fish Rebrands and Launches New Game and Other Features.Match Group Falls Short of Q2 Revenue Expectations.2022 Dating Sites Reviews Single's Choice Award.2022 Dating Sites Reviews Choice Awards - Over All.2022 Dating Sites Reviews Choice Awards - Free.Since 2019, Plenty of Fish has year over year seen a reduction in the number of people downloading their dating apps.This is a cheeky take on the maligned practice of sending unsolicited photos over dating apps. Plenty of Fish has rolled out a marketing campaign with a collection of photos of users named Richard - called “Dick Picks”.A new dating game called Cue'd Up that helps people meet each other before having to match.They also refer to the service using the full name "Plenty of Fish" instead of the shorter version. In October Plenty of Fish rebranded their logo and design of their website and dating apps.In quarter 2 weakness was reported in Match Group live streaming business, though Plenty of Fish’s livestream features were very successful in keeping users engaged.POF is the recipient of the 2022 Dating Sites Reviews Single's Choice Silver Award.POF android app has been installed over 50 million times.POF is the recipient of the 2022 Dating Sites Reviews Editor's Top Pick Over All Award.Users are 2.7x more likely to enter a conversation within your first 24 hours when compared to other dating services.This is down about 6 hundred thousand since 2017. On average 3 million members log in every day.POF is the recipient of the 2022 Dating Sites Reviews Editor's Top Pick Free Award.Summary of the 2023 Dating Sites Reviews Choice Awards.POF is the recipient of the 2023 Dating Sites Reviews Editor's Top Pick Free Award.POF is the recipient of the 2023 Dating Sites Reviews Editor's Top Pick Over All Award.POF is the recipient of the 2023 Dating Sites Reviews Single's Choice Gold Award.They also introduced a new game called Cue'd Up and a marketing campaign called "Dick Pics" (which is a play on the name Richard) to help attract more users and try to prevent the continued fall in the number of downloads the apps have seen since 2019. In the fall of 2022 Plenty of Fish once again rebranded their logo and app design. The apps and website now both pretty much have the same feature set (except for Live! which is only available on the app). They introduced "Likes" (instead of using Yes) and dropped a number of features including Favorites, Testimonials, In Person Events, Ultra Match, and their relationship/personality tests. In 2020 POF went a step further and redesigned how the service would work. In 2019 POF went through a rebrand and received an update not only to their logo and color scheme but to the user interface as well. POF also had about 3.5 million daily active users which about 85% of them used the service via the mobile app. At this point POF had 100 million users and it is estimated that 500,000 are paid members. In 2015 Markus sold POF for $575 million to The Match Group and soon after left the company he built. At this point the dating service had more than 30 million members. In 2011 went through a rebrand and shorten their domain to POF.com. It remained free until 2009 when it started to offer and upgraded membership which included extra features like finding out if your mail was read. Plenty of Fish was one of the first dating sites which was free to use. In 2008 Plenty of Fish opened up it's first office and hired it's first of many employees. Thanks to Markus also keeping a personal blog about him and how he ran his dating site by himself he got increased media exposure especially when he posted a picture of himself with his first $1 million plus check he got from Google for payment. The Plenty of Fish website was an ideal vehicle for Google's new advertising platform. ![]() This was right at the time when Google Adwords got its start. Traffic to the dating service quickly followed primarily from Canada (where POF is based) and the United States. (POF) launched in 2003 and was founded by Markus Frind. (which is owned by Match Group, which is owned by InterActiveCorp (IAC)) Headquarters: British Columbia, Canada Business Started: 2003 Brands & Partnerships: Plenty of Fish (POF) Employees: 94 Main Service Areas: United States, Canada, United Kingdom, Australia, International Service Available Via: Website, iOS and Android Number of Languages: 11 Number of Members since Launch: 150 million Number of Active Members: 3 million per day ![]()
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